It would be interesting to let passengers have a slider that let them show how price sensitive they were and the drivers were able to set a minimum price for total (driving to passenger + driving to destination). Maybe you'd be willing to wait for 15 minutes if Driver B would be cheaper than Driver A, even though Driver A was 3 minutes away.
Even better (if drivers are really treated as contractors) would be to show you the rates from Driver A, Driver B, and Driver C and you can pick one:
The issue for Uber/Lyft is they're focusing on the ride and that's nice - I don't know that drivers rejected me since they're just showing the ride cost from Point A to Point B. But that ignores actual driving time for the drivers, plus that they might end up in an undesirable area.
Even better (if drivers are really treated as contractors) would be to show you the rates from Driver A, Driver B, and Driver C and you can pick one:
Driver A: 23 minutes, $20 Driver B: 35 minutes, $15 Driver C: 30 minutes, $18
The issue for Uber/Lyft is they're focusing on the ride and that's nice - I don't know that drivers rejected me since they're just showing the ride cost from Point A to Point B. But that ignores actual driving time for the drivers, plus that they might end up in an undesirable area.