Drivers (well, I can’t speak for everyone) enjoy the flexibility of driving. We also hate the prospect of not driving and not being able to pay bills. It’s truly a catch-22 situation.
However, as someone who admires tech, I find that Uber’s biggest problem is not in the way it treats her contractual drivers (that’s a symptom of a larger cultural problem) But in the way Uber handles technology.
The teams that handle the driver and the rider apps are totally separate. Each of the apps have slightly different nomenclature within the apps and extremely different interfaces. This makes it difficult from the get go to pick up passengers and to safely get them where they are going.
If Uber focused more on creating a great user experience and did the right things to ensure that both riders and drivers were on the same page they would begin to increase in market share.
“ A good name is to be chosen rather than great riches, and favor is better than silver or gold. “ -Hebrew Proverb
Uber has failed publicly to protect itself with bizarre scandals and shortermist business practices. They’ve failed to distinguish themselves from Lyft.
In 5 years I don’t think Uber will be in the rideshare business.
Drivers (well, I can’t speak for everyone) enjoy the flexibility of driving. We also hate the prospect of not driving and not being able to pay bills. It’s truly a catch-22 situation.
However, as someone who admires tech, I find that Uber’s biggest problem is not in the way it treats her contractual drivers (that’s a symptom of a larger cultural problem) But in the way Uber handles technology.
The teams that handle the driver and the rider apps are totally separate. Each of the apps have slightly different nomenclature within the apps and extremely different interfaces. This makes it difficult from the get go to pick up passengers and to safely get them where they are going.
If Uber focused more on creating a great user experience and did the right things to ensure that both riders and drivers were on the same page they would begin to increase in market share.
“ A good name is to be chosen rather than great riches, and favor is better than silver or gold. “ -Hebrew Proverb
Uber has failed publicly to protect itself with bizarre scandals and shortermist business practices. They’ve failed to distinguish themselves from Lyft.
In 5 years I don’t think Uber will be in the rideshare business.