"iPhone customers don't get FREE iPhones. They are willing to pay $200+ for a phone and contract. Their willingness to pay for apps & content is higher than Android users."
Exactly. They have shown their willingness to spend their disposable income on their phone.
iPhone users are a marketer's dream. Hence why ads on the platform will also generate a higher ecpm than Android.
One other thing about the iPhone is that Apple has much more uniform and confident marketing as a single company than Android has being spread across the industry. That means if I buy an app now, I feel sure I'll be able to use it for years to come on whatever new iPhone I have at the time. I feel confident investing in my mobile app library. I bought a $100 GPS app on the iPhone because I believe I'll be able to to use it for the next 5 years at least. That's value. If I could only be sure I would be able to use it till I got a phone upgrade, I wouldn't have bought it. With Android, (I have an Android phone too) it's not so clear to me that when I buy an app I'll still be able to have that same app on my phone in 5-10 years with whatever phone I have at the time. Maybe other people feel differently, but I'm not sure who I'm putting my confidence in with Android. Google doesn't control what handsets are made, so I can't just put my confidence in them, and A lot of the mobile carriers have hinted at building their own OS, etc, so I could see Android growing out of favor. This may be very unlikely, but I just don't feel as confident about it, so I don't feel I can invest in my software library like I can with the iPhone.
Exactly. They have shown their willingness to spend their disposable income on their phone.
iPhone users are a marketer's dream. Hence why ads on the platform will also generate a higher ecpm than Android.
One other thing about the iPhone is that Apple has much more uniform and confident marketing as a single company than Android has being spread across the industry. That means if I buy an app now, I feel sure I'll be able to use it for years to come on whatever new iPhone I have at the time. I feel confident investing in my mobile app library. I bought a $100 GPS app on the iPhone because I believe I'll be able to to use it for the next 5 years at least. That's value. If I could only be sure I would be able to use it till I got a phone upgrade, I wouldn't have bought it. With Android, (I have an Android phone too) it's not so clear to me that when I buy an app I'll still be able to have that same app on my phone in 5-10 years with whatever phone I have at the time. Maybe other people feel differently, but I'm not sure who I'm putting my confidence in with Android. Google doesn't control what handsets are made, so I can't just put my confidence in them, and A lot of the mobile carriers have hinted at building their own OS, etc, so I could see Android growing out of favor. This may be very unlikely, but I just don't feel as confident about it, so I don't feel I can invest in my software library like I can with the iPhone.