Nothing bad came of it, because it highlighted a potentially abusive clause in the terms that many developers might not even have been aware of when they agreed to them.
"Apple is evil" might be wrong, but "Apple reserves the right to be evil" is still closer to the truth than "Apple is not evil".
"Apple is evil" might be wrong, but "Apple reserves the right to be evil" is still closer to the truth than "Apple is not evil".