> “finding people sharing your company's logo in social media posts”
that seems very different than your comment describes.
I agree hobbyists may use these services. If a business is looking for spending “a couple hundred dollars” on a significant ML problem, that business is living in a fantasy and needs a reality check.
There is really not a market for low end cost but high specific task accuracy business problems.
Also your comparison with hiring a team is a very false dichotomy. Hiring a team may cost you $1MM but it’s amortized over all the work and projects they do. It’s not $1MM just for the in-house equivalent of this one AWK Rekognition task.
Certainly if you're building something mission-critical, like self-driving cars, you want to get the best possible performance (regardless of price).
But there's a whole other set of use-cases where "pretty good" is good enough (eg finding people sharing your company's logo in social media posts).