You sound like a multi-level marketing person who tells you to join calling it an investment.
I pose the situation of using Shopify without a product to prove my point. Shopify isn't a valid expense with a product but you can have a product without Shopify. You might have to some really inefficient selling like door-to-door and leave money on the table but the point is you could do it.
Yes, financial products are stagnant. Insurance companies stat tables don't change that much. Credit cards from Capital One's perspective have not changed that much. Maybe from Visa's perspective it is considered profit center and have to change but thats because they make the credit cards and do the processing.
Profit center and cost center classification is important because it tells you what the business really cares about.
Yes marketing is important for companies and even more so for companies that are distributors and don't make their own products. Walmart does not make its own products but it doesn't need so much marketing because there is only a few players. Capital One is also a distributor but it puts a heavy emphasis on marketing because the selling credit cards is very competitive.
I'll give you a point. For distributors in a competitive space like selling credit cards, marketing is the profit center because a good marketing campaign is how they win.
I pose the situation of using Shopify without a product to prove my point. Shopify isn't a valid expense with a product but you can have a product without Shopify. You might have to some really inefficient selling like door-to-door and leave money on the table but the point is you could do it.
Yes, financial products are stagnant. Insurance companies stat tables don't change that much. Credit cards from Capital One's perspective have not changed that much. Maybe from Visa's perspective it is considered profit center and have to change but thats because they make the credit cards and do the processing.
Profit center and cost center classification is important because it tells you what the business really cares about.
Yes marketing is important for companies and even more so for companies that are distributors and don't make their own products. Walmart does not make its own products but it doesn't need so much marketing because there is only a few players. Capital One is also a distributor but it puts a heavy emphasis on marketing because the selling credit cards is very competitive.
I'll give you a point. For distributors in a competitive space like selling credit cards, marketing is the profit center because a good marketing campaign is how they win.