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You could randomly select one company to feature from a list of N upcoming IPOs. E.g. `${sampleCo} begins trading this week, along with N-1 others...` You could leave the N-1 other tickers blurred out, or you could literally write 'along with seven other companies. Subscribe today to receive all IPO updates'. Something to that effect.

After all, customers will pay you for convenience, not proprietary data. As other commenters noted, this data is all freely available on NYSE, et al.

Your value prop == 'aggregated list of all upcoming IPOs in your inbox'. Not 'some' IPOs. You can demonstrate that the product works well by providing one free sample.




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