That’s why I say realistically. You could do a $50 billion blitz campaign to promote/provide masks, and you could increase usage, but the holdouts now are the ones that are difficult to convince.

Schools are a particular problem. Getting kids to consistently and correctly wear masks is hard. Getting kids to follow social distancing rules is hard too.

Bringing a bunch of poorly compliant people together to sit in the same room with 25 other people is gonna be a big challenge.