I don't even have to open the link to know that it's that budweiser ad. That's where my mind goes too when I think about the name of the app.

I think whatsapp has a nice ring to it, even if people doesn't know how to write it. Surely being able to write it on a store search is important, but not as important as sounding good.

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And does people get the name of Waze? It took me a while, because in this case not being a native English speaker is a real problem.