> Nokia's problem is that it doesn't know how to compete with Google and Apple
I would point out that visual identity has very little to do with it.
> not that it's resource-starved
That pressure will increase in the future.
> Blindly throwing money at developers without an intelligent vision is how Nokia got into this mess to begin with
I agree with that - just throwing money on the problem won't make it go away. They hired an outsider (Microsoft) to give them a coherent vision. They should act on it.
And yes, redesigning every printed material and web presence is a small fraction of their overall budget, but is a loss of focus nevertheless and hardly an irrelevant expenditure.
Fair enough.
> Nokia's problem is that it doesn't know how to compete with Google and Apple
I would point out that visual identity has very little to do with it.
> not that it's resource-starved
That pressure will increase in the future.
> Blindly throwing money at developers without an intelligent vision is how Nokia got into this mess to begin with
I agree with that - just throwing money on the problem won't make it go away. They hired an outsider (Microsoft) to give them a coherent vision. They should act on it.
And yes, redesigning every printed material and web presence is a small fraction of their overall budget, but is a loss of focus nevertheless and hardly an irrelevant expenditure.