It has govt. backing (maybe funding, not sure), but this is from the private sector.
I am slightly suspicious of the fact that the people listed on the "About Us" page appear to have things to sell in this field. For example a link to a "startup kit" with a book by
Emma Jones is linked from the first page.
It's fine if this is killer material and good stuff, and I hope it is, but it gives me pause for thought.
You remind me of the early 2000 Business Link companies. You rang up looking for advice, thinking it's a government initiative, but spend 70% of the time getting a hard sell for their web development sideline.
I met a BL person once with my then business partner to discuss bis-development ideas/options, and, yep, it was a total hard sell of the services; they couldn't "get" that our total capital was about £1,000 of our own money and there was simply no way I was going to pay £250 for X useless service ;P
I am slightly suspicious of the fact that the people listed on the "About Us" page appear to have things to sell in this field. For example a link to a "startup kit" with a book by Emma Jones is linked from the first page.
It's fine if this is killer material and good stuff, and I hope it is, but it gives me pause for thought.