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A few reasons (as far as I'm concerned)

1. Startups could learn a lot about presentation from this guy. I don't know about anyone else but I was struck by the video's simple, matter of fact style. No flash or funny animations. Just a smart guy showing what his company had done (and then thanking me for my time)

2. People deify Apple too much. Apple's great but you can compete with them if you put some effort into it. Sure most people won't want a wooden iPad cover but some will and it very well may be enough to make a profit off of.

3. Some people might want a wooden iPad cover and this lets them know about it (isn't that the same thing all those "Tell HN" threads do)

For a community centered around startups I think those insights are valuable which is why I up-voted it.




> No flash or funny animations. Just a smart guy showing what his company had done

Well... the product does come from Holland. Try watching some Finish videos if you want more of that. People in both of those countries are pretty straightforward in life (based both on personal experience and anecdotes, YMMV).


Actually, being from Denmark, this is one thing that annoys me about a lot of Americen advertising. It's awfully obnoxious and in-your-face.


Not a fan of Billy Mays, I take it.


Yeah, being from Holland I never understand why the presentation of stuff from other countries is so over the top, even for simple things. But it seems to sell though, so probably a lot of people like it. I personally like a paragraph (or less) saying what it does + 1 or 2 good pics. No videos please.


Startups can learn something from almost any webpage on the internet. HN at this point of time has more mac fans than cultofmac.


Agreed. It's not about it being an Apple-related gadget as much as it's a classic case of entrepreneurship. Rapid/agile. Heck I wouldn't be surprised if they've only built a few units so far for prototype testing, and they won't even bother to ramp up production until they start getting real orders in. Lean manufacturing, I guess.




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