I think it's beyond the pale that they require you to chat with a sales representative to cancel a subscription. To reiterate, the only reason a company would do this is because they know it will suppress the number of people successfully unsubscribing. The NYTs is using the same sort of strategy commercial gyms are infamous for, albeit in a less extreme form.
Contrast it with Netflix's model of unsubscription, which you can do at any time with a single click. They've even gone as far as automatically cancelling inactive accounts. Netflix is obviously a company with confidence in their own product, so they don't resort to any dark patterns in their unsubscription process like the NYTs does.
I’ve developed a habit of canceling things via email. It tends to get a fast response. Any run around is dealt with easily by keeping responses short. And if they charge my credit card again I’ve got a record of exactly when I contacted them so I can pretty easily issue a chargeback. It can also be helpful to make it clear that if they ever want my business in the future they ought to be showing me good service now by canceling without wasting my time.
Netflix is obsessed with data. Easy cancellation lets them define a much more accurate loss function for the AI they eventually want to run their whole business for them.
Strongly agree. My original plan on unsubscribing was to come back if they blinked on SlateStarCodex (everyone makes mistakes), but after being made to jump through these extra hoops, I'm through with this company.
Contrast it with Netflix's model of unsubscription, which you can do at any time with a single click. They've even gone as far as automatically cancelling inactive accounts. Netflix is obviously a company with confidence in their own product, so they don't resort to any dark patterns in their unsubscription process like the NYTs does.