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The phone is very much not the store in my analogy. The store is the store. The phone is the phone. My analogy is not that deep.



Oh no it's spot on. You own your phone, so you own the hardware that houses the store, yet the previous owner is still getting exclusivity inside the property you just purchased.

And forceably taking a cut from their competition as you try to transact with their competition.


The phone is useless without the store and the store is nothing without the phone. They are inextricably linked. Which is, of course, the whole problem right there.


The phone launched without a store.


Yes, and it replaced my flip phone. Lets see them try that again in 2020.




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