Familiar enough to know that anything which has his name on it becomes pretty popular. Would this page have 91 upvotes if it wouldn't be signed "Zed A. Shaw And The Programming Motherfuckers"?
Maybe, maybe not. It's not just his name that gets the up votes, but the context which it provides. If you've read the previous stuff Zed has written, it kinda gives you context for this site, and adds to the humor.