> There is no way a retail business would be established to service the needs of 2% of the population
Slow down there, you're going to need more evidence than that to claim that an underserved segment of the population isn't an attractive commercial target.
I agree that wheelchair users might be comparatively expensive customers, but if that 2% stat is correct they would be profitable to someone. A business with 2% of the market as a captive audience is going to be profitable.
Based loosely on 1.2 million wheelchair users in the UK for a population of 50 million it's in the right ballpark.
Honestly, I think the claim that the free market would solve this is so outlandish that the burden of proof is on those who believe it.
Maybe, just maybe, in a dense population centre like London their needs would be met by a few specialist 'accessable' stores. But what about some rural town of a few thousand people?
In the global pandemic recently, I spent a week not leaving my apartment even once. I had no trouble getting goods and services because everything was delivered to my door.
It isn't that outlandish that the market will sort it all out. I doubt anyone is going to be unhappy if business get a bit of a prod to remind them that wheelchairs exist, but the idea a free market would ignore 2% of their potential customers is just not true. Greedy capitalists have incentives to be thorough; 2% of the market changing hands is enough to get the attention of any CEO.
Most businesses would notice 2% of their customers disappearing, let alone 2% of the broader market.
Your argument from first-principles makes sense, but I just don't think a lot of us are comfortable living in a world where disabled people have to pay twice as much (or whatever the additional cost would be) for groceries. The fact that there's no movement to repeal the ADA would suggest most people feel that way.
Honestly, the alternative is just absurd. In this version of reality do employment protections still exist for disabled people or do they all magically earn there living in multilevel marketing from the comfort of their living rooms in their bespoke built homes (because most homes aren't build with accessibility in mind because the free market will fix that...).
Disability protection law uses the idea of "reasonable accomodation", which mediates between the tensions in this issue.
So disabled people don't get an automatic job, say. But an employer can't just decide not interview someone because "it's inconvenient to interview you due to your disability".
Another: It's not acceptable to say "sorry we can't interview you if you can't climb stairs, because there is a staircase between our interview room and the downstairs offices", because there is a reasonable accomodation possible, namely interviewing in a different room.
A shop is required to make reasonable accomodations, such as provide an entry ramp if that makes sense, and a wheelchair compatible toilet if that makes sense (i.e. it has other toilets).
That prevents shops from saying "we don't care about the 2% so we can't be bothered with a ramp even though the cost is negligable to us".
On the other hand, reasonable is relative. An organisation with no funds would not be required to do the same things as an organisation with plenty of funds. A club open to the public is expected to do more than a private gathering of people where nobody in the group has particular needs. And accomodation doesn't always have to be pre-emptive. For a public facility, anticipating needs of a broad spectrum people is expectecd, but for a small, private workplace it may suffice to react to the particular needs of individual people as needed.
(Note, disability is complicated because there are so many kinds, many of them invisible but cause much difficulty for the persons affected, and people without experience do not recognise the signs. I've used wheelchair here because everyone recognises that, but even with those, a lot of people seem to not understand that if a person can stand up and walk a bit, it doesn't mean they don't need a wheelchair.)
> I agree that wheelchair users might be comparatively expensive customers, but if that 2% stat is correct they would be profitable to someone. A business with 2% of the market as a captive audience is going to be profitable.
That is true, but it most likely leaves wheelchair users paying a premium on goods and services for the privilege of even being able to enter the establishment, and probably having a smaller selection of lower quality to choose from to boot.
That is what generally happens with captive markets, you know.
Slow down there, you're going to need more evidence than that to claim that an underserved segment of the population isn't an attractive commercial target.
I agree that wheelchair users might be comparatively expensive customers, but if that 2% stat is correct they would be profitable to someone. A business with 2% of the market as a captive audience is going to be profitable.