Serious question - maybe the word "union" or "guild" is a branding problem? We could do some basic user research and come up with a more appealing name.(Think Universal Basic Income -> Freedom Dividend)

I'd be more likely to join an organization called "Gathered Friends for Salary Negation And Fair Treatment".

A lot of early US workers organisations where called guilds and one of the aims was excluding BAME (to use a modern term) workers.

Also Guild does imply exclusion which is the medieval guild system which I think others have mentioned.

What racist connotations?