No, I don't think you do get it. Originally, Google's experiment, the reason they came into existence, was to organize the world's knowledge and sell advertising to people who were seeking it, on the idea that you must be interested in something if you're searching for it. That's like the New York Times.

Now, Google seems to be trying to learn the details of all the people, and they're selling access to that. Their mission seems to have flipped.