The same exact argument could be made for Chrome. Google was extremely late to the browser game and most of the initial switch was on how quick it was in comparison to other browsers at the time.
I was replying to the parent comment above mine stating that Google came late to the browser game just as they did with the search game and if part of what initially made Google appealing was that they were simple and faster than other search engines, that is true when Chrome was introduced as well. Google explicitly marketed Chrome speed as a selling point. For example: https://www.youtube.com/watch?v=nCgQDjiotG0
