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> We have a large 300kb animated gif that takes up maybe 20% of the viewport above the fold. The gif demonstrates visually what our service does.

You might be able to turn a 300kB GIF into a much smaller encoded video; as long as it doesn't have audio, you can autoplay it.




Interesting case scenarios: 1) a Site has a stupid big gif that shows logo and staff parties, basically adding nothing but sucking up bandwidth(Not your case)

2) Your case, where you actually add value-content with the gif.

Now the speed metrics are just that, speed metrics they "report" in isolation from "content".

So now my question is: Is Google's OTHER-content-signals good enough to overcome any penalty that might have been applied because of the speed ?




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