The aspect of social interaction definitely has an impact on promotions, but what's more important, at least in my company are results. We act on leadership principles similar to what they have at Amazon and employees are getting rated against that.
In my team, at the end of the day, everyone is sharing what they did throughout the day work-wise. You can still list things that are non-engineering related. What I also do is tracking these notes in an application and tag the notes later for a self review. In the end, sharing these notes gives the team some perspective of what the others are doing and because of the random stuff everyone is doing from time to time we had awesome conversations / ideas because of that.
In my team, at the end of the day, everyone is sharing what they did throughout the day work-wise. You can still list things that are non-engineering related. What I also do is tracking these notes in an application and tag the notes later for a self review. In the end, sharing these notes gives the team some perspective of what the others are doing and because of the random stuff everyone is doing from time to time we had awesome conversations / ideas because of that.