My kids used to laugh at Villager News, a dumb but occasionally funny skit show using 3D animation to copy Minecraft. Amazon Video now runs the show on its streaming service.
Basically YouTube became a method to make pilots for tv series.
Imagine all the weird but low cost documentaries i try and find on YouTube - Tods Workshop, Primitive Technology. There will be a thousand such people in thousands of niches.
Google could just flip on a content arm and hand each channel a producer and a decent camera and just own half the content. The other half is documentary / reportage rather than essays.
Honestly thinking of content as action shows or sci-fi 100 episodes is missing the point entirely. Content here on in is still high quality but aimed at a 100,000 people not 20 million.
> Amazon Video now runs the show on its streaming service.
In that scenario you're competing against YouTube, a place with abundant content with very different expectations for quality. People already go to YouTube for this content.
But the curation of lifting it out of youtube and into "mainstream" has a major discoverability effect - if youtube is just pure anarchy, selecting and promoting off youtube is ... feudalism?
My kids used to laugh at Villager News, a dumb but occasionally funny skit show using 3D animation to copy Minecraft. Amazon Video now runs the show on its streaming service.
Basically YouTube became a method to make pilots for tv series.
Imagine all the weird but low cost documentaries i try and find on YouTube - Tods Workshop, Primitive Technology. There will be a thousand such people in thousands of niches.
Google could just flip on a content arm and hand each channel a producer and a decent camera and just own half the content. The other half is documentary / reportage rather than essays.
Honestly thinking of content as action shows or sci-fi 100 episodes is missing the point entirely. Content here on in is still high quality but aimed at a 100,000 people not 20 million.