While Monday's better than, say, "250k slowly over the course of a year" (looks like it's only at 5500, could be more than a year...), can someone explain to me why one should wait? Maybe letting the Japan news die down a little bit or something?
Basic marketing - the idea is to get something, anything, noticed by the major media, and the only way that will happen is for it to be trending on Twitter or something.
The same principle as having an announcement splash page to gather a mailing list, so when you launch you can tell everybody on it and try to get a critical mass going.
