didn't realize that Google already bought other gif 'service' Tenor (aka Riffsy!) a few years back.

Interesting/not interesting all just services for integration and tracking in various platforms. Will FB stop Twitter from using Giphy?

Why would they do that, when they could correlate Twitter accounts with Facebook accounts instead?

Google doesn't have anything competing with TikTok, as far as I know

Isn't YouTube a (rough) competitor to TikTok?

It’s a rough direct competitor imo before. Now they’re copying TikTok too. Already been announced.

Google is launching a copy of TikTok with Youtube branding. Directly competing with them.

Wasn't aware of that, thanks