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You are making some questionable assumptions about our economy. It doesn’t really matter what incentives theoretically exist if there isn’t money to, say, maintain your current staffing levels at their current pay.

Perhaps Twitter is leading the pack in an industry-wide pay cut? I hope not, but that seems to be what the rest of the workforce has experienced in recent months.

My full time job is producing video for YouTube. My revenue from ads is a straightforward calculation: I get 55% of whatever advertisers pay YouTube/Google to run ads on my channel.

Despite having posted record growth in every other positive metric, overall revenue (read: advertiser spending) has tanked in recent months.

Facebook. Google. Twitter. YouTube.

They are all internet advertising companies. And if my personal observations are any indication, I suspect they may be hurting for cash right about now.




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