Perhaps it's just a figure of speech, but I feel you should be challenged on the use of 'been conditioned to'. I see conditioning misused as an explanation all the time in tech discussions. This isn't an example of conditioning, but of anchoring, which if you want to view it through the lens of learning theory is an example of modelling rather than conditioning. But really it's better understood through the lens of behavioural economics. A value has been established and normalised, and other values are judged against it.
The reason I bring it up is that in changing user norms, it's much less helpful to think about them in stimulus response terms, than in terms of modelling other users behavior - which itself is guided by limitations on our capacity to process information, and heuristics which though adaptive are poorly adjusted to the modern media landscape. So people didn't flock to facebook initially because they were conditioned to prefer it - they used it because (in addition to offering a peek into the lives of others, it was cool). Conditioning is an important part of why people become addicted to the reward loops of social networking sites, but it's an insufficient explanation for their appeal and often misapplied.
I think social media is as social as sitting in a bar where everyone tries to get you to listen to their stories and look at their photos. To respond to someone in the bar you can send a text, which they might respond to somewhere in the future. Therefore, I am not planning to pay for it, since it is not adding (much) value to my life.
