It’s part of the Amazon mythos: “it’s still day one.” It’s intended to keep the company flexible and responsive to new opportunities.

> Like most myths, it’s both false and true.

That doesn't _mean_ anything.

I removed this sentence from my comment 30s after posting, but here's what I meant by it:

Myths, despite being wholly or partially fictional, can contain some elements of truth. They can also provide insight into the values, aspirations, tropes and path to power within a group.

In Amazon's case, I think it is much more startup-like than peer companies. It's been willing to pivot, to give up margin, to place serious bets on new businesses, to focus intensely on growth, etc.

Also, obviously, Amazon is a 500k-employee megacorp, with all of the institutional dynamics that go with that.

It's clearly not day one, but just as clearly people within Amazon take the idea seriously. So yeah, false and true.

I should mention that I worked there for over 5 years, but that was a while ago. The whole "day one" thing has been around the whole time.