Remember that Emacs is competing with things like Visual Studio Code, Atom, Sublime Text, etc. If you tell people that it's easy they're going to try it, bounce off, and conclude you have no idea what you're talking about. If, instead, you tell them what you like about it more than those others they might find they agree with you.
Speaking as someone that has bounced off the likes of notepad... I think you are overstating the case.
I'm not saying to merely claim it and call it a day. I'm saying claim it while showing people how to use it. Make it a dialog that doesn't begin with, our way is harder. It isn't harder. Just different.
And I'm not saying lie. Just stop scaring people away. Emacs is by far one of the most empowering programs out there. Market that.
She realize that it is marketing. You want to build a market of users? You have to have some marketing.