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I "lost" 250,000 followers back in the day due to a Twitter change.

People used to think we— @Twitter_Tips —worked for Twitter. When Twitter forced us to change our username to @TweetSmarter, @Twitter_Tips became a "new" account (that no one could use) that started with zero followers. In a few weeks it racked up over 250,000 followers—that were "ours"—because of all the press, blogs, lists, good will, etc we had on that account.

We supported the great software ecosystem that grew up around Twitter, and watched closely as Twitter killed it all off.




That’s fucked up. It’s a lesson though for me that email and RSS are the only true ways to build an audience that’s actually yours.




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