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Touche on April 21, 2020 | parent | context | favorite | on: Vercel, formerly Zeit, raises $21M Series A

What does a rebrand signal? That investors are unhappy and that the founders need to align the brand with the vision...

Or is there a more positive reason to rebrand? I would think you don't rebrand if things are going super well, right?

pier25 on April 21, 2020 [–]

Other than the practical reasons (Zeit is a common German word) their product and focus has changed quite a bit.

They started as serverless docker and changed to CDN + edge cloud functions to specialized hosting for front end projects.

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