There is a big difference in that WSL1 only needed to implement Linux syscalls, they could use glibc and all other libraries from the Linux distribution that you are running, whereas Wine needs to reimplement all Windows APIs to work with most applications.
Also, Wine is really a program on top of Linux, while personalities are a core feature Windows. At a low level, the Windows kernel is agnostic wrt. the system ABI. Win32 is just one personality of the Windows kernel, just as NT used to have an OS/2 personality to run 16-bit OS/2 programs.
When you boot into Windows 10 normally, you are interacting with applications run by one of these subsystems.
WSL1 is now another of these subsystem.
Like wine, you are getting an API that looks just like Linux.
But, unlike wine, that Linux is a first-class citizen as far as the OS is concerned. It would be straightforward for the Windows devs to connect the Linux subsystem across to the Windows security module (see diagram). There is no analogy for that with Wine on Linux.