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> it's just lying to get people to buy something they don't need in the first place, because if they needed it, they wouldn't need advertising.

"If I would have asked my customers what they wanted, they would have said a faster horse."

In the real world, you definitely 100% need to get in front of people to convince them that your solution solves their problems. Or make them realize they have a problem in the first place.




To be fair, Henry Ford and his close friends driving cars around Detroit probably would have gotten enough attention on its own novel merit.


Sure. Putting on demonstrations of your product would fall under a related branch of marketing.


They’d still have to put a sign on it saying “only $825”. Otherwise why not buy a Rolls Royce?




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