I get the drive for the advertisers, but whats the point for the audience?
The original site had the novel status to gather attention, but for iterations on the idea what calls the consumer to come and see the ads?
Am I missing something?
Indeed, the original site had many copycats, most of them a 1:1 copy but with a different name, like the million (British) pound site, or the million cents one, but none of them had the novelty, which was the thing that got the original page news coverage and fame...
I personally think this is a pretty cool way to discover websites. I was browsing for a while, just looking at everyone's ads and clicking on a fair few of them.