i've only seen 2 at my workplace. There are positive incentives for hitting women recruit goals but also there are no negative consequences for not doing so.
That's entirely a matter of perspective. The exact same policies can be phrased as "your full comp is not available if you hire men".
Fact is, hiring is in the instant a zero sum game. If recruiters are prioritising women it means they're putting men to the back of the queue in the hope they won't be forced to hire them. It's sexism, it's wrong and it makes a mockery of everything feminists claim to believe.
