There is no way anyone can do that and produce the returns demanded by SoftBank, so from the beginning Oyo was a farce. Not to mention how ridiculous it is to think a 20 year old with no experience was going to create in a matter of years the work culture and organization and best practices and supply chains that took decades to build for the established brands.

And the established brands do it for, at most, a 15% share of revenue. The Oyo hotels I saw wouldn’t even be qualified to be proper hotels simply based on their build quality.