Ads are a high margin business. When looking at FB vs AppMicroAmaGoog financials, Facebook has the highest % profit. They also make the most per employee. Plus they are the king of social networks with Insta & Whatsapp as their brands.
What works against them is Facebook doesn't have a great reputation with developers, so even if they step into cloud, it will be very hard. Plus corporations will always be worried that Facebook will peek into their usage and power their ads engine.
Ads are a high margin business. When looking at FB vs AppMicroAmaGoog financials, Facebook has the highest % profit. They also make the most per employee. Plus they are the king of social networks with Insta & Whatsapp as their brands.
What works against them is Facebook doesn't have a great reputation with developers, so even if they step into cloud, it will be very hard. Plus corporations will always be worried that Facebook will peek into their usage and power their ads engine.