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I normally complain about terrible open source branding but didn't have a negative reaction to this branding when I saw this post.

Goes to show how important it is to do user research on a broad swath of the population to make sure you have branding that isn't off-putting to a significant subset of people.



Definitely. There is also universal agreement in good branding vs bad branding. I’ve been browsing the top branding blog for over 12 years now: https://www.underconsideration.com/brandnew/

Still subjective but let’s compare Jitsi brand with something from https://www.cghnyc.com/

There is certainly a huge difference even though it’s not a quantitative measure.

Jitsi brand just sucks so bad. :(


I think there's some irony in complaining about "Jitsi" and proving a link to "cghnyc".




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