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>So if you close your eyes and visualize a grocery store experience where you put stuff directly into your tote bags or your backpack and walk right out, with 0 time spent on anything after you have everything you need, this doesn't seem like something completely beyond self-checkout to you?

Not at all. It seems like a tiny, infinitesimal even, improvement over self checkout. Waiting in line is annoying, spending a minute or two scanning groceries is not. At least in my area, self checkout moves fast enough that I rarely have to wait for one to be available.




Now imagine you are shopping for a family of six for an entire month and you have two carts bursting with groceries. Still think it's only a tiny improvement?


No, I think it's a nightmare, because these stores are ridiculously small and don't have multiple carts and a parking lot. They're concept stores in urban areas that they can't monetize effectively




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