Trademarks matter in context a lot. An Apple branded computer is a lot stronger than an Apple branded apple.
They choose a brand name bordering on descriptive. If it's descriptive, ie "Great Computer Co.", it's pretty weak. It'll be tough to own "Via" for anything in transportation.
They choose a brand name bordering on descriptive. If it's descriptive, ie "Great Computer Co.", it's pretty weak. It'll be tough to own "Via" for anything in transportation.