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Trademarks matter in context a lot. An Apple branded computer is a lot stronger than an Apple branded apple.

They choose a brand name bordering on descriptive. If it's descriptive, ie "Great Computer Co.", it's pretty weak. It'll be tough to own "Via" for anything in transportation.




That would be like owning the trademark "General Electric" and selling electrical equipment...


Well, General Electric predates many of the Supreme Court rulings that establish American trademark law.

https://en.wikipedia.org/wiki/List_of_United_States_Supreme_...


International Business Machines

General Electric

General Motors

Advanced Micro Devices

To be fair, all were among the first companies to make the thing they are named for.


... which is why you never see any other companies with "electric" or "electronics" in their name.




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