Like I mentioned in my post I dont doubt they have skin in the e-cig game. However the music industry is also heavily invested in online streaming but I'm sure they would all love to go to the days of $20 CDs.

Exactly. The big tobacco companies, while playing in the e-cig space, would MUCH rather see it go away. They completely own the tobacco market. They have a never ending stream of competitors in the e-cig space.