“Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.”
Particularly in a thread about generating creativity, I think it's important to attribute sources of creativity correctly. This was not written by Steve Jobs, it was written by the 'Chief Creative Officer' of Siltanen & Partners, Rob Siltanen.
At one point Jobs even rejected something very similar to the final ad, saying "It sucks! I hate it! It’s advertising agency shit! I thought you were going to write something like 'Dead Poets Society!' This is crap!".
While Jobs shares responsibility for greenlighting this and allowing his brand to stand on it, he certainly didn't write it and I think it's wrong to attribute it to him solely. At the very least he should get a group attribution with many asterisks.
— Steve Jobs, 1997