I am also skeptical of "optimizing" every part of our lives. Cell phones allow us to do so many things more efficiently than in the past. But what are people actually doing with that freed up time?
I had to wait in line at a bank a few months ago (how quaint). It made me realise how little 'off' time we have compared to my parents' generation. It was peaceful.
Sure, websites and phones save us so much time but there's always another thing to do. If we're not doing something we are wasting time aren't we? The opportunity cost gets higher every time technology becomes more efficient. Some of us aren't even safe from the constant feed in the toilet.