My personal take on this, I think this quote stems largely from the fact that a lot of people funnel into their social media walled garden without second thoughts, and simply publish there. Without it, you have to self publish on what we know as a website. (Just think of it, what would you do if you have something to say but there are no social media behemoths)
Further, your audience was potentially everyone with a browser. You had full reign in your creativity, your means to style your page to your like was limitless, even if that meant 20 rotating gifs that took forever to load on dial up.
All the social media bubbles score low on self expression- I personally feel this is what is missed most on those platforms. Yes, even if some were butt ugly. :)
Myspace scored big on self expression and eventually that's what's killed it.
What's missing from the so called social medias is genuineness, when you have your own website you don't usually post crap there (well some ppl do shit where they eat but that's an exception).
Further, your audience was potentially everyone with a browser. You had full reign in your creativity, your means to style your page to your like was limitless, even if that meant 20 rotating gifs that took forever to load on dial up.
All the social media bubbles score low on self expression- I personally feel this is what is missed most on those platforms. Yes, even if some were butt ugly. :)