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I've noticed that muted words don't mute ads. I've muted words like "blockchain", "bitcoin", and "Ethereum" and yet I still see ads for blockchain startups. Shouldn't the fact that I went out of my way to mute a word be a strong signal that I am not a good match for an ad??



> Shouldn't the fact that I went out of my way to mute a word be a strong signal that I am not a good match for an ad?

That's one way to look at it. The other way to look at it is as a strong signal that you're not already invested in a competing service so acquisition should be much cheaper.


Maybe that signal is only acknowledged if you turn ad personalization on.




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