I've noticed that muted words don't mute ads. I've muted words like "blockchain", "bitcoin", and "Ethereum" and yet I still see ads for blockchain startups. Shouldn't the fact that I went out of my way to mute a word be a strong signal that I am not a good match for an ad??
> Shouldn't the fact that I went out of my way to mute a word be a strong signal that I am not a good match for an ad?
That's one way to look at it. The other way to look at it is as a strong signal that you're not already invested in a competing service so acquisition should be much cheaper.