> Restaurant owners interviewed are not too happy as well. They feel forced to subscribe because of popularity of the site, but have to pay 2 euro per person per reservation. Also it happens that without their knowledge TheFork arranges the Reservation button on Google search, so they flow through their platform.

I've always wondered how this works. Especially when most travellers these days rely on Maps / Tripadvisor to plan their trips. Restaurant owners are almost forced to be on those platforms.