I work at Apple in engineering. User data privacy is a VERY big deal and something which is taken really seriously. It is not just marketing lip service.
Is Apple perfect? No, of course not. Are there things I think they should do better? Yes. E2E encryption with user keys stored in Secure Enclave, etc, etc. However, for Joe Consumer, I think they make the most secure, easiest to use platform.
Is Apple perfect? No, of course not. Are there things I think they should do better? Yes. E2E encryption with user keys stored in Secure Enclave, etc, etc. However, for Joe Consumer, I think they make the most secure, easiest to use platform.