The whole point of commodification (which arguably has little to do with capitalism - this process occurs in communism too) is to eliminate differentiation.
Pecunia non olet ("money doesn't smell") is the motto of any commodity market for thousands of years. You might not like who you're buying from, but the POINT is fungibility: to completely remove all distinguishing characteristics, allow interchangeability, separate the value of the good from the value of the producer or seller.
Early stage markets (usually aided by capitalism) on the other hand allows for disequilibrium, competition, and differentiation. At worst is how you get commodities repackaged as "artisanal bottled water" and "bone broth", and the like. But it would be the way to differentiate ethical oil (is there any?) from unethical. Also has been pretty successful at labelling GMO / non-GMO food. So, yeah, there are many cases where you do have meaningful choice.
Pecunia non olet ("money doesn't smell") is the motto of any commodity market for thousands of years. You might not like who you're buying from, but the POINT is fungibility: to completely remove all distinguishing characteristics, allow interchangeability, separate the value of the good from the value of the producer or seller.
Early stage markets (usually aided by capitalism) on the other hand allows for disequilibrium, competition, and differentiation. At worst is how you get commodities repackaged as "artisanal bottled water" and "bone broth", and the like. But it would be the way to differentiate ethical oil (is there any?) from unethical. Also has been pretty successful at labelling GMO / non-GMO food. So, yeah, there are many cases where you do have meaningful choice.