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Whitney Tilson: Why We Covered Our Netflix Short (seekingalpha.com)
63 points by njohnw on Feb 11, 2011 | hide | past | favorite | 37 comments



I think the most important part of the article is the quote at then end saying that just because they aren't interested in buying it doesn't make it a good short. The market can stay irrational longer than you can stay solvent and all that.

75x trailing earnings in the current economic environments SEEMS expensive to me. I'd be willing to bet (but not with real money) that it will be cheaper in 12 months. Of course, as a Netflix subscriber, I'm glad the streaming side of things is going so well.


This is one of the most important things that those "if you're so sure Apple/Gold/etc is overvalued why don't you short it?" people ignore.

Maintaining a short position is expensive. And even if you can afford it, holding it for too long can kill any upside you get when it finally does collapse. I can say that Gold is overvalued but I won't short it, and be perfectly consistent in saying that, because I admit that I have no idea how long it'll take for the bubble to pop.


>Maintaining a short position is expensive

Short positions on companies like Netflix should be initiated using capped-loss derivatives instead of assuming the unlimited risk of selling the company's stock short.

Buying a long-dated put option is often the best way to short something, assuming you have conviction.


If you assume 30% growth for 5 years, dropping to 8% after that with a discount rate of 11%, then the $3 EPS implies a price target of $260. DCF derived targets imply some crazy valuations in high growth situations...

That said I wouldn't buy NFLX either. But I wouldn't want to be short when 1/3 of the float is. If AMZN buys them out that would be the mother of all squeezes.


A substantial part of your $260 valuation Comes from Terminal Value (I.e. Post 5 yrs) And a 8% perpetual growth rate is an extremely aggressive rate.

Basically, to justify the current value, The 5 year CAGR has to be way, way higher than 30%


You're right of course - I really wanted to demonstrate that P/E ratios are a function of future growth and that a stock with a very high P/E can be underpriced.

I still know some people that think a company with a $4 share price is 'cheap' regardless of earnings, cash flow, or book value (and conversely, that high price stocks like AAPL or GOOG are 'expensive'). Not saying that is the case here, but there are plenty of people that make a similar mistake comparing P/E without considering growth rates.

Yes, I know low P/E strategies do well, and margins of safety, danger or trying to model growth rates more than a couple years out... but I'm not trying to turn HN into an investing forum :)

Thank you for calling me out on that!


75x trailing earnings in the current economic environments SEEMS expensive to me.

It seems the same to me as well, but markets seem to disagree. The riskier the bet, the more willing today's market seems to be willing to accept it.


Netflix seemed expensive to me in the $120+/share range. Even in the $100/share range, it wasn't where I was going to buy.

The market isn't rational, and it's going to be irrational with a lot more force than I can muster.


Here was Reed Hastings' response to their bearish recommendation in December: http://seekingalpha.com/article/242653-netflix-ceo-reed-hast...


> Streaming adoption will likely follow the classic S curve, and we’re still on the first part (acceleration) of the S curve. Since we expanded into streaming, Netflix net subscriber additions have been 1.9m in 2008, 2.9m in 2009, and over 7m this year (estimated). While saturation will happen eventually, given the recent huge acceleration of our business specifically, and streaming generally, saturation seems unlikely to hit in the short term.


Unless you know something everyone else doesn't (which would make this illegal), it's never a good idea to short a high valuation stock. Sure it may be overpriced, but you have to be one hell of an oracle to predict WHEN that correction will come.

If you insist on doing this, do it soon after the house of cards start to fall, but not before.

But kudos to this guy for adjusting his firmly held thesis. When money's on the line, it seems people are willing to reject their prior wrong beliefs much more easily.


Pretty sure the studios, once Netflix is all/mostly streaming will simply change the licensing costs to pilfer most of the profit, why wouldn't they? Without their content Netflix has nothing. Before they were insulated from this via the First Sale Doctorine and distribution through the mail. If they go all streaming the content producers can change licensing costs (already happening) and there is almost no barrier to entry (anyone can stream videos, see Hulu, Amazon, etc...) As a consumer I love Netflix streaming, from a business perspective it seems like a bad idea. Let's hope I am wrong.


there is almost no barrier to entry

Yes, anyone can stream videos. But not everyone can buy the rights, which are sold in exclusive windows.

Every title is only licensed to one entity in each window. This system was designed for pay-TV channels that wanted exclusive rights, and the studios found that it was a good way to maximize revenue. So after a movie leaves the theaters, there are a series of these licensing windows, each lasting about 1-2 years. This is why a movie that's on HBO will never be on TBS simultaneously.

Buying content within a window is essentially like an auction. The highest bidder wins. It's possible to enter the market, but to do so you actually need a lot of capital to bid and win content.

studios... will simply change the licensing costs

Reed publicly stated that a major goal in the future is to pay studios more for content. And that's only fair as we increase the number of viewers.

Disclaimer: I work at Netflix.


>Buying content within a window is essentially like an auction. The highest bidder wins. It's possible to enter the market, but to do so you actually need a lot of capital to bid and win content.

I think Amazon has sufficient capital to go to auction, also, in general, capital comes 'cheap', if someone has a business plan with a reasonable shot at success they can get VC money. If your expectation that a barrier to entry is purely capital costs, well...you better hope no investors want to back a competitor, there is plenty of money out there.

>Reed publicly stated that a major goal in the future is to pay studios more for content. And that's only fair as we increase the number of viewers.

Well, from a business perspective fairness isn't what matters, he should strive to retain as much of the 'pie' for Netflix as possible. His concession that he 'wants' to pay content producers more seems like PR, more likely he has no choice. It is good and fine to say you want studios to make more money on content, but I don't think history has shown either the movie or music industry care terribly much about how much profit their partners make, and they can drain any profit by increasing licensing costs anytime they want no? The more successful you are in streaming it seems the more you are exposed to this risk.


But without Netflix, how valuable is their content?


They seem to have survived pre-NetFlix, and there are Netflix alternatives...so I would say 'pretty valuable'.


Blockbuster also 'survived' pre-Netflix and look where they are now.


I recently became a subscriber and even if it does not have the latest movies i dont care because like Pandora it learns what you like and thus the recommendations are great. Another thing I love about it is the random DC comic cartoon/movies Ive watched like Batman/Superman and Superman and Shazam.


Has anyone else noticed a distinct dive in Netflix streaming quality over the past few weeks? I used to be able to watch their full HD videos nearly instantly, and now I'm lucky if I get the lowest quality-- about half the time videos won't even start.

I haven't changed anything on my end that I'm aware of. Still, I can't believe this is all on Netflix's end, can it?


Don't use Google's DNS or Open DNS. That screws with the CDN endpoint you are given and drastically hurts performance.


Holy cow-- I never thought about this. Thank you so much for mentioning because it might explain our sometimes weak streaming performance for different sites.


Would that likely be a general problem with CDN's or is it specific to just Netflix?


Probably a general problem. They (of course, depends on the network) use the DNS system to determine "where" you are to provide a node closer to you. However, you probably will only notice it on things like video where latency can make such a large difference.


While that's generally true for basic CDN backed services like image fills from akamai, DNS geolocation isn't the norm for more complex applications. Netflix specifically doesn't use dns to push you to a specific pop, you first talk to a set of central authentication/drm servers who in addition to giving you your ticket/key also direct you to the video CDN POP they choose for you. The fact that Apple TV made the news because their service was/is broken by anycast DNS servers is just a case of bad engineering and not the industry norm.


And yet when I switched from OpenDNS to my ISP's DNS, I consistently went from marginal quality to almost always HD.


I suspect the best way to tell is to run some tests. Shouldn't be that hard to do.

(though, I wonder if youtube suffers when google dns is used. I could see arguments both ways)


If that's so, what do you do if your ISP's DNS is terrible? Try to find a better one that's still geographically close?


I have a device that I use exclusively for streaming, so I've set it up to use my ISP's DNS. My DHCP server is set to give out OpenDNS' address, so everything else gets good DNS service and my streaming doesn't get hit.

Alternatively, you could probably write a script to bounce back and forth. It would be pretty trivial in Linux; I'm not sure how it would work with OS X (ironically, my OS of choice :) or Windows.



Your ISP likely is throttling Netflix data.


Sounds like Hastings charmed them.

I'm a Netflix streaming subscriber and even though it's so cheap - I'm considering canceling because they don't bring enough new content online for me to get value from the service.


My wife and I use Netflix differently than you. Netflix is not what's new but what's good. And over the past year we have discovered that there is a lot of good content on Netflix, you just have to change your viewing habits. We don't look for a movie released last year. We look for a sci-fi movie with a time-travel theme or a comedy show about evil corporatations. Also, I highly recommend instantwatcher.com to find good stuff to watch.


Netflix is not what's new but what's good.

Exactly. It's like the early days of DVD -- you had people whining and moaning about the lack of Star Wars or Titanic, when there were already more great films in release than you'd ever have time to watch. Netflix streaming works the same way -- you can't turn on the TV with the intent of watching a specific Hollywood A-list movie, but if you turn on the TV with the intent of watching something good, you will not be disappointed.


You really can't get one movie's worth of value out of it per month, even with the extensive catalog of older stuff they have? Cause that's all you really need to get out of it to make it worthwhile...

I'm finding Netflix streaming over the $99 AppleTV to be an incredibly better deal than paying $70-$80 a month for digital cable.


Is anyone concerned about a backlash from ISPs over Netflix bandwidth consumption? Many ISPs provide a video on demand service, but instead of getting revenue for video on demand, they have to beef up their Internet infrastructure to support a competitor. I would think this imbalance would bolster their case against net-neutrality or justify charging for bandwidth usage, which could upset the economics that make Netflix profitable.


The main reason I'm not a netflix subscriber is that I would never get anything done because I'd be sitting around watching video all day.


WTG NFLX! More power to you. You allowed to me stay free of Cable for last one year. Love you.

Hastings made the right bet by focusing on the streaming. That's clearly the future and I'm glad they are planning to go ahead with streaming delas with full steam. Hope the studios realize this and partner with them.




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