It's not about consumer satisfaction but about business models. They want the high margin Apple model (into which HP also wants so they bought Palm and in which RIM is).
Then they need their own OS. That their OS setup is behind the market hurts their sales, but is irrelevant to the Apple vs. Dell business model discussion (full stack high cost high margin vs. commodity hardware low cost low margin)
Then they need their own OS. That their OS setup is behind the market hurts their sales, but is irrelevant to the Apple vs. Dell business model discussion (full stack high cost high margin vs. commodity hardware low cost low margin)