> Search for a refrigerator or a pair of shoes and they will follow you around the web as machine learning systems “re-target” you while you move from place to place, even after you’ve bought the fridge or the shoes
> ...
> This is what makes machine learning so toxic.
I'm saddened to learn about our toxic contributions to society and can't wait to hear about alternative mind-reading approaches for fridge recommendation in the next article.
Words like 'conservative' and 'toxic' are misleading because they imply that there are better alternatives that are not being chosen. Far better are the terms by commenters here, 'descriptive' and so on. That the article is not written for machine learning practitioners makes it even more misleading.
> ...
> This is what makes machine learning so toxic.
I'm saddened to learn about our toxic contributions to society and can't wait to hear about alternative mind-reading approaches for fridge recommendation in the next article.
Words like 'conservative' and 'toxic' are misleading because they imply that there are better alternatives that are not being chosen. Far better are the terms by commenters here, 'descriptive' and so on. That the article is not written for machine learning practitioners makes it even more misleading.